On a gloomy rainy day, American Apparel in collaboration with LAB Concept opened up its first HK store at the LAB Concept in Queensway Plaza in Admiralty. Friday, 10th May was the soft opening of the store. For ex-pats and HK lifers, this is great news as American Apparel has been many a student or fashion savvy person’s go to label for bright, fun “basics”. This store does not disappoint…brim full of colourful chiffon shirts, skirts, shorts and summer Ts and tanks, it was a welcoming burst of colour on an otherwise dreary day. Olivia Mok (Marketing Manager for the brand in China) mentioned that for this store, they also brought some more fashion forward pieces such as the super cute skater style dresses which are a summer staple that has been featured in countless magazines. The big plus is that they also come in a multitude of colours. For those (like me) who have to stay away from the disco leggings (OMG statement leggings but totally not for my shape) or the short shorts, look at the amazing collection of Ts in the softest cotton and the cool chiffon shirts and skirts. My favourite was the watermelon print shirt which just screamed SUMMER to me.
Watermelon Shirt (Photo from the American Apparel website)
I am also a big fan of the pleated chiffon polka dot skirts which come in a range of colours. For the full summer look, choose the cream version and pair with the cropped sleeveless turtleneck tank. Olivia Mok was actually wearing the black version of this outfit which was super chic and with a slick of red lipstick made it totally evening appropriate.
Chiffon Polka Dot Skirt (Photo from the American Apparel website)
Anyway, a bit about the brand. American Apparel is a vertically integrated manufacturer, distributor and retailer of branded fashion basics who are headquartered in LA. Proud of its American roots, the brand has approximately 10,000 employees globally with stores around the world. Check out their website www.americanapparel.net.
So if you are in the Admiralty area, pop over to LAB Concept and check out the store. Also if you have time, check out all the other goodies and quirky little surprises that LAB Concept have to offer.
American Apparel x LAB Concept