How the #NOMAKESELFIE helped two women highlight two important causes…

Social Media has gone crazy the past few days over the #NOMAKEUPSELFIE with even celebrities showing us their “just got out of bed” looks.  Used to seeing our favourite celebrities like Lady Ga Ga and Katy Perry in full make up and looking glamourous on the red carpet, it was a refreshing sight to see and reminds us all that they are human.  What makes it even more worthwhile to support was that it was all in aid of raising money for Cancer Research.

You would think that Cancer Research must be extremely pleased with their carefully thought out social media campaign and how successful it has been.  Well…this was not actually started by the charity.  The mastermind behind this campaign was actually a young mother in UK called Fiona Cunningham (aged 18) who encouraged people via a Facebook page to give money to Cancer Research and support the charity via posting their #nomakeupselfies and nominating others.  Within days, her Facebook page became so popular that she had over 250,000 likes and Cancer Research UK announced that within 4 days over £2 million had been directly raised from Fiona’s campaign.  Fiona who is based in Staffordshire, England, was inspired by Kim Novak’s barefaced selfie at the Oscars and the cancer charity is a cause close to her heart.

The #NOMAKEUPSELFIE which launched a global phenomenom…


Fiona Cunningham’s Facebook page which became so popular in the space of 1 day…


Celebrities joined on (L-R) Katherine Jenkins, Katy Perry, Jodie Marsh, Lady Gaga, Kate Lawler and Katie Piper

gameboy grabs

One #NOMAKEUPSELFIE which joined the global social media phenomenon also highlighted another worthy cause and was shocking at the same time.


Jeanne Marie Ryan, a student at Oxford University, posted up a picture of her bruised and battered face after she had been beaten up by a man in a club for saying no to his advances.

Jeanne Marie Ryan posted this selfie of herself to stand up to violence on women from men

Her statement which followed this photo:

“I am sorry cancer research, but my #nomakeupselfie is for a different cause:

for telling a guy in a club who groped me that it is completely inappropriate to touch a woman without her consent, i was beaten. he told me to “Smile!”, too. (

no, we do not have to wear makeup
no, we do not have to smile
and, most importantly,
no, we do NOT have to be touched.

i’m trying to channel my rage into something constructive, so i’m raising money for the Oxford Sexual Abuse and Rape Crisis Centre (OSARCC). please text OXRC47 £3 to 70070 to donate £3 (or OXRC47 £1 for £1 or OXRC47 £10 for £10, etc.). if you’re not in the UK (or don’t want to text) please visit my justgiving page to donate here: feel free to share this post, as well.

thanks, friends. sometimes you just have to make the best out of a broken nose, right?”

Here at Butterboom, we support women who stand up for women’s rights and who raise awareness for important causes.  If you want to support either of these two causes:

For cancer research :

For Jeanne’s cause:





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