What is Normcore? I like to call it Normancore!

What is Normcore? I like to call it Normancore!
Hello Polyvore…It has been a while…
Yes, I know the trend and phrase “Normcore” has been around for a while and YES I am a bit behind the trend for writing this post about it now…  Well after reading the Wanderlister’s awesome article about Gap’s current advertising campaign in Asia to try and convince  the Chinese that it is not all about the bling bling but about the simplicity and quietness of norm core (apparently according to the Urban Dictionary it is “desire to fit in” or “the fear of standing out”).  In a society which is all about designer branding and thick gold chains (have you seen a Chinese bride?), it would be interesting to see how ex-COS Rebekka Bay’s vision for Gap translates into success here in HK.
GG_ADU14FA2C_Bobby258 GG_ADU14FA2C_Anjelica130 GG_ADU14FA2C_Anjelica130
Normcore a la GAP… (photos from Gap and via the Wanderlister)
As a vintage lover, the norm core trend originally had me perplexed as throw me a garish floral print in a jumpsuit or maxi skirt and I am a happy bunny.  How was this girl (who deliberately buys versace esque print shirts) fit in with the cool kids wearing this normcore thingy?  Yes, I used the word thingy…it is a word in my lexicon ok?
But then that lightbulb moment happened, as I reflected on my recent brand loves and purchases and realised subconsciously I was actually doing the normcore trend…A HA!  Yes, by slowly following scandi brands such as Won Hundred, Humanoid, Baum ind Pfundgarten, Filippa K etc…I was actually doing this whole normcore trend.  I have to admit, I love the comfort of the simple flats and the slouchy sweatshirts and t-shirt dresses…for me it was not necessarily a fashion choice but more a lazy oaf choice (shameful yes I know but I never really did consider myself a fashion blogger.”
Also, I am loving new HK online brand GRANA which has simple silk shirts and the softest cotton t-shirts on sale.  Also currently loving ecochic website’s A Boy Named Sue’s slouchy plain cotton sweatshirts.
So yes, inadvertently I am a normcore follower but deep down if you still offer me a loud garish print, my heart still belongs to the print…
On a final note, I would like to add that I prefer the term “Normancore” which was coined by Grazia to describe the normcore trend…I cannot directly quote the actual description (goddamn you cats for losing my copy of Grazia…yes I am using my cats as an excuse) but it goes something like this… “Imagine Norman from Accounts at a staff party…he is quiet and blends into the background…that is normcore or rather NORMANCORE”.
Now for all those people who work in accounting and accounts (I actually have friends who do) and the random Normans who may read this article…I apologise for any offence taken.  This really is just another random musing by myself and just a little bit of fun and anyway GRAZIA USED NORMANCORE FIRST!
Below is a list of the items I selected on Polyvore…sorry bit rusty as it has been a while…

Filippa K white shirt
$215 – nelly.de

Humanoid brown coat
farfetch.com

Y A S blue coat
$255 – houseoffraser.co.uk

Filippa K super skinny jeans
$195 – zalando.co.uk

Filippa K black shoes
$250 – gravitypope.com

Won Hundred camo shoes
thedreslyn.com

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