Why can’t Women wear Maternity Brands when they are not pregnant?

I guess the question for most women would be “Why would women wear such brands when they are not?”

Well, I unashamedly have bought maternity wear and yes it is because I have put on a lot of weight but also well, I like some of the clothing and that’s really the most important thing.  What do you thin?

HK based (though they do world wide shipping) maternity wear brand Mayarya have actually been a favourite of mine since I met the founder Reika Shetty.  When she was pregnant in HK, she realised there simply were not many options that were either a) affordable b) decent quality and c) were clothes you WOULD want to wear.  Hence she solved the problem and Mayarya was born.  The concept is that the pieces can be worn before, during pregnancy and after you give birth.  Originally, they imported a lot from elsewhere but now they have an in house styling team.

So what are some of the reasons that I like Mayarya?  I’e found that first of all – I like the clothes.  Then, well because it is maternity and I am a curvy girl (I have a big bust), the cutting is better for me.  For example, tops seem to be a bit longer and if you are a busty girl, well you know those few extra inches can prevent you from flashing your tummy or your backend.  Personally, that would and is not my favourite look.

Let me show you some of my current favourite pieces from Mayarya (still available so have added links)…

  1. Bow Sleeved Off the Shoulder Top – HK$630

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I have always wanted to wear off the shoulder however, most styles though lovely are either cropped or tied at the waist and therefore (on a good day) would make me look like some serving wench at Oktoberfest.  This one does not, it is longer an more of a tunic style but also the bow sleeve detail on the sleeves is super cute (tip:double knot) and also the shorter sleeve length is very flattering and highlights the slimmer part of your arms.  I have had people ask where to get this top and also people mentioning they wished it also came in black (yes please!) and my personal request – a navy version too.

2.  Fluted Sleeve Maternity & Nursing Dress  – HK$880

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This comes in navy and black.  I just found the sleeves a fun little detail.  Dress is extremely lightweight ad comfortable to wear.  The nursing zip access is barely noticeable so for ladies like me, it does not look out of place (such easy access could damage a girl’s reputation don’t you know?  Ha! Ha!)

3.  Ponte Dress in Orange – HK$870

 

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HOW can you not smile at the colour of this dress?  An A-line cut means it is flattering on most figures and well the colour really is the great point of this dress.  Also the material is super comfortable.

So there you go – don’t be put off by a label “maternity wear” also for soon to be moms, do check out Mayarya.  They’ve got a pretty good following of fashionista moms!

P.S.  This is NOT a sponsored post, I just happen to love supporting local brands when I can, I also simply love the pieces I chose to write about above.

 

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Old Kid On The Block… Sunspel

Sunspel? I can hear you say what the eff is that? Well, fear not… let me introduce you to an old brand on the British high street (don’t worry M&S you will always be no.1 in my heart!)

Sunspel though relatively new to this blogger, was actually established in 1860 in Nottingham. Now having a bit of a renaissance with their signature piece (the “James Bond” polo shirt) being worn by Daniel Craig (hence the James Bond connection).  Also added cool factor comes from the design genius of JW Anderson who heads up the creative team at Sunspel.

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Daniel Craig as James Bond wearing the well “James Bond” polo shirt

For us ladies, Sunspel provides some beautiful basics for ladies too.  Think J Crew but a bit pricier.

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Cute White Tennis Dress

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Super Comfy Separates

Word of warning though… such quality comes at a bit of a hefty price tag (well for high street prices). A £29 vintage finish cotton t-shirt from J Crew will cost £55 for the Sunspel equivalent.  As a British girl at heart, I would probably go for the Sunspel option (if I win the lottery.)

For those here in HK, the Sunspel polo shirt is available at Lane Crawford.

Here’s to the “Best of British”… a key phrase these days.

GArGAntuan Superga

Get it?  Yeah I know, so not witty but you cannot blame me for trying!

So 12 April 2013 was the official launch party of “People’s Shoes of Italy” brand Superga in HK.  It was also the day when the Guinness Book of World Records acknowledged that Superga in HK had created the largest shoe in the world.  So HK is now the proud location for the longest runway and the largest shoe…pretty cool fashion records huh?

Now you understand my “witty” title…

Superga is a fashion and leisure shoe brand which has its roots in Turin (Northern Italy famous for the FIAT family Agnelli and Juventus FC too) where they originally developed in 1925 a shoe with the ground breaking technology of a vulcanized rubber sole.  The model 2750 is still in production.  Throughout the turbulent pages of history, Superga has evolved its brand into the stylish and fashionable shoe it is today.

I have to admit that I initially thought it was an imitation of Converse but I was wrong.  The Superga brand has its own particular style and aesthetic.  Cool enough for the likes of British IT girl Alexa Chung and now hot singing sensation Rita Ora to front the brand.  A new lease of life was given to the brand when Marco Baglione took over the helm.

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Rita Ora for Superga 2013

I was fortunate enough to be lent some Superga trainers by Superga’s sole licensee in China, PR powerhouse Electric Sekki.  With my fellow lovely blogger Style by Emmy’s Emily Cheng teaching me the modeling 101s and the lovely Carla Layne (you might have heard me singing her praises a few times) taking over the make up and hair and general artistic direction.  Cory Kidd was the photographer for the day and apart from pieces generously lent to us by Electric Sekki, Jane from Celeste Fashion lent us her office as well as some of her evening collection Supertronic by Celeste.

The initial aim was to celebrate the launch of Superga in HK but also to be the first collaboration with Electric Sekki and among ourselves.  My initial aim was to try a pair of Superga 2754 in Lamew Red (part of the Rita Ora collection) and have a bit of a “Dorothy” moment.  Unfortunately, those were not available in my size and I was lucky enough  to try on the classic 2750 style in “Fantasy Pois Navy White)…a really cute name for Navy with white polka dots!

2754 Lamew Red

From the Rita Ora Collection: 2754 Lamew in Red (The ones I initially thought I would like to try)

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Fashion 2750 in Fantasy Pois Navy White

These shoes are super cute and comfortable.  And for similar “fashion shoes” of its kind, priced at around £50-70 (600HKD plus approx) depending on the finishing.  I was really glad with the eventual choice as I would be wearing a sequined and chiffon ballgown style by Celeste.  I think black sequins and shiny red lame type of material might be a bit too much even for me.  The outcome of the shoot?  Wait and See!!  (Future Post)

Let us get back to the launch.  So in celebration of launching in HK, Superga commissioned an attempt to create the largest shoe in the world…conceptualized by Electric Sekki, it was made into reality by Orient Unlimited.  Measuring at an impressive 20 x 8 x 11 feet the Giant installation is an exact replica of the most iconic Superga 2750.

The event which celebrated the world record breaking feat and also the launch was held in Harbour City where the flagship store for Superga will be.  Themed like a cool amusement park/skater park, there was ice cream vans, pizza (to celebrate the Italian heritage!) and cool DJs playing great music.  And of course the shoe.

Giant Shoe

THAT SHOE!!!

For a better idea of proportions, I had Emily (who attended with me) to pose in front.

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Emmy and THE SHOE!

The event was great and a lot of fun with the photo booths and Sideways provided guests a F1 racing experience.  So fun for all and sore feet at the end….(oh to have a pair of comfy Superga!!)

if you want to grab some of these uber cute shoes….the address is:

Shop Address:
Shop 2607, Level 2, Gateway Arcade, Harbour City, Kowloon
Tel: 2175 0228/ Open Daily 10am – 10pm

Thanks to Electric Sekki for inviting me and for press enquiries, please contact Electric Sekki. For more information about Superga in HK, hit the website.  For international enquiries, check out the main website which will lead you to your relevant country site.

Mini outfit post with Superga shoes COMING SOON!!!  I promise!!!

THANK YOU…

 

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It has been about 6 months since I started this blog and though it was more for a personal journey for me…I need to thank the people who took the time to read my posts and comment on them.  Those who were so incredibly supportive when I recently posted my outfit post.  I also want to thank those bloggers and friends (you know who you are) who have supported me, listened to my frustrations and pettiness and inspired me.  Thank you to the brands who have taken a chance on me and started to work with me.

So thank you, merci, arigato, gracie, gracias, danke, tser tser….

Love you all

xoxo

 

M&Sandthensome

thank-you